Who we are …

Insure Smart Limited was established in 2004. We are a broker who puts customer service first. We can take care of all aspects of your insurance requirements including initial quotations, policy issue, renewal quotation and claims assistance, as required.

Our strategy is to offer General Insurance products together with a personal service, largely to commercial and business clients but also for individuals.

We have access to the UK’s top insurers, such as Alianz, AXA, Ageas, Aviva and NIG as well as specialist providers, including Lloyds. We guarantee to provide our clients with personal service as well as cover at very competitive rates.

We specialise in the commercial sector and understand the needs of small to medium sized companies in terms of both cost savings and the need for help and advice. We believe in discussing these in detail with you and making sure we provide the correct service.

As Insurance Brokers we extend the service to our clients to include a full claims support, helping you to formulate and quantify your loss and negotiate settlement on your behalf with insurers. This is invaluable to our clients.

We can also handle your personal insurance, with the same attention to service and detail for Travel, Household and Motor and Life insurance.

Insure Smart Limited is a successful company which values strong relationships with its clients, insurers and staff. Our aim is to keep the business evolving by building on these values, developing our personnel and embracing modern technology. We are also keen to hear the views of our clients, this will help us maintain our high standards in the coming years.

Meet Our Team

Amir Salim, BA, Cert CII
Amir Salim, BA, Cert CIIDirector
Graduating from Napier University in 2003 with a Bachelor of Arts in Business Studies. Amir went on to become Director at Insure Smart in 2004 thanks to his late brother and Insure Smart Co-Founder, Athar who sadly passed away in May 2006. Amir’s family background is retail which gives him an insight into the day to day running of a small to medium sized business.
Ian McCulloch, ACII
Ian McCulloch, ACIIDirector
Ian has spent most of his life in the insurance industry and along the way has earned an Advanced Diploma in Insurance and is a Chartered Insurance Broker. Ian started the business along with Athar Salim in 2004 and under his stewardship has watched it grow to the company we have now. Although a family man with four children, he still manages to sneak off for the occasional game of squash and 5-a-side.
Mazhar Salim
Mazhar SalimPartner
Maz comes from a retail background. He has owned and ran many businesses over the years. Thanks to his late brother and Insure Smart Co-Founder, Athar, he went on to become a Partner at Insure Smart in 2004. Maz has a huge network of contacts up and down the country. He utilises these contacts to attract new business to Insure Smart.
Ashar Salim, Cert CII
Ashar Salim, Cert CIIPartner
Ashar has been with the company since it was founded in 2004. He specialises in most areas of commercial insurance. Ashar is married with two children and is a long suffering Liverpool supporter. He enjoys playing 5 a side football and participating in charity sporting events.
Shaun Pearson
Shaun PearsonHead of Sales
Shaun joined the company in 2007. He started as an Account Executive and was promoted to develop the new business as part of our expansion in 2013. Shaun has an SVQ in Business Management and is currently working towards a diploma in insurance. When not working in insurance Shaun can usually be found working on home projects and spending time with his wife and young son.
Darren McQuade, Cert CII
Darren McQuade, Cert CIIAccount Executive
Coming from a background in production and manufacturing, Darren joined the company in 2010 as an Account Executive. Although Darren predominantly deals with New Business, he is also involved in Insure Smarts marketing strategy. Darren enjoys cooking and spending time with his partner and two young sons.
Alexia Brown, Cert CII
Alexia Brown, Cert CIIAccount Executive
Having worked in the insurance industry for over 15 years, Alexia joined Insure Smart in 2014.
She brings with her a wealth of knowledge and experience having dealt with everything from smaller SME business to large manufacturing risks. As part of the New Business Team, Alexia is tasked with developing new business as well as maintaining her existing client portfolio. She also finds time to work towards her Diploma in Insurance.
Sam Franklin, Cert CII
Sam Franklin, Cert CIIAdministration Manager
Sam joined the company in 2008 when she was 17 and started off as the Office Assistant. When the business expanded in 2013 she was promoted to Admin Manager. Sam has an SVQ in Business Admin and Management and is currently working towards her Diploma in Insurance. Sam enjoys cooking and reading and away from work she spends her time with her fiancé Dave and daughter April.
Sophie Adams
Sophie AdamsAdministrator
Sophie re-joined Insure Smart in January 2017 after leaving us for a year to expand her knowledge of the finance sector. Since her return she has hit the ground running and is on her way to obtaining her Certificate in Insurance. When not at work Sophie enjoys hitting the gym and socialising with friends.
Kasia Kosowska, Cert CII
Kasia Kosowska, Cert CIIAdministrator
Kasia Achieved a Bachelor’s Degree in International System Of Human Rights Protection in her native Poland. Kasia joined Insure Smart in March 2016 after gaining valuable experience at a major hotel. Self-motivated and independent, Kasia has taken steps to gain insurance related qualifications order to become a valuable information resource. In her private life Kasia has a young son, who takes up all her spare time!
Grace Boyd
Grace BoydAdministrator
Grace joined Insure Smart in September 2016 and brought with her a wealth of experience as a customer service agent for multinational companies which took her across the UK and Europe.
Grace has a passion for hill walking and most weekends you will see her with her walking boots on with a camera in hand.
Malika Tatai
Malika TataiAdministrator
Prior to joining Insure Smart in September 2016, Malika had achieved a Bachelor’s Degree in Foreign Languages and English Literature in her native Algeria.
Malika is very self-motivated and speaks 3 languages fluently (and in the process of learning a fourth as well as studying for a counselling certificate).
In her free time Malika enjoys playing basketball, swimming and competing in martial arts and is very passionate about charity work.